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Online Booking and Home Delivery of Liquor in Tamil Nadu tasmac.in
Reports suggest that a massive number of residents in Tamil Nadu consume alcohol regularly. The closure of the liquor shops during the lockdown cut off the supply of alcohol. Depression, anxiety, financial insecurities, along with the scarcity of liquor, fueled their irritation. It paved the path for the increase in domestic violence. The ban on the sale of liquor, during the lockdown also reduced the government revenue. Thus, the central government allowed gave a directive that allowed the reopening of the liquor stores. However, the common people were unable to stick to the social distancing rules. Thus, the Tamil Nadu High Court ordered the closure of all liquor stores. The state government has developed an app and a portal for Online Booking and Home Delivery of Liquor.

Name of the portal | Online Booking and Home Delivery of Liquor Portal |
Launched in | Tamil Nadu |
Launched by | Edappadi K. Palaniswami |
Date of announcement | 11th May 2020 |
Date of implementation | Soon |
Target beneficiaries | People who want to purchase liquor |
Liquor booking mode | Website-based or app-based |
Scheme monitoring department | Tamil Nadu State Marketing Corporation |
Supervised by | Government of Tamil Nadu |
Official website | www.tasmac.in |
Booking app | Will be launched soon |
Key features of the website
Maintain social distancing norms –
The Tamil Nadu government was forced to close the stores, as people were not following the social distancing guidelines. It increased the chances of Coronavirus spread in the community. The online booking and home delivery of liquor will prevent these issues.
Number of stores –
The draft highlights that the residents of the state will be able to order wine, beer, and other liquors more than 5300 registered shops.
Online booking of liquor –
The website and the app will make it easy for the interested customers to order liquor. It is quick and paperless as well.
Home delivery of liquor –
Apart from liquor booking, the applicants will obtain the facility of getting the liquor at their door steps, for no extra charges.
Online payment gateways –
Paying for the liquor through online payment gateways is another advantage.
Eligibility for registration
Residents of the state –
The website and the app will allow the residents of the state to book liquor online.
Age requirement –
During the last announcement, the Chief Minister of Tamil Nadu said that only those customers, who are above the age of 21 years, will be able to log in on the portal or app, and book the liquor.
Details documentation for registration
- Registered mobile number of the person
- Full name
- Full address where the liquor needs to be delivered
- Pin code
- Age proof
- Registered e-mail ID
- Aadhar Card for verification
How to register via the portal?
The Tamil Nadu government has already mentioned that the authority is taking the necessary measures to start the home delivery of liquor as soon as possible. It has also launched a portal for online booking of the liquor. One can reach the website by clicking on the link www.tasmac.in. However, the site is yet to become fully functional. The applicants can log in on the website, and fill in the registration form to book liquor easily. After the confirmation of the booking, the liquor will be sent to the registered address. The state government has not yet released the details of the portal-based registration process. Once the official announcement is made, we will offer the complete details on our portal.
How to register via the mobile app?
Online portal –
The state government is yet to launch a mobile app for aiding the online booking of liquor. Interested customer can download the app from the official website, i.e. www.tasmac.in, when it becomes operational.
Downloading the app –
It is expected that the app will be made available on Google Play Store as well. The mobile user can type in the name of the app, and click on the “download option.
App installation –
After the app has been downloaded, the mobile user must click on the “Install” button.
Registration –
Once the installation is complete, the applicant must type in the registered mobile number and Aadhar Code for registration and verification.
App activation – After the completion of the registration process, the mobile user can activate the app.
App-based booking –
The candidate can check out the current prices of the liquor. Apart from this, he/she can book the liquor through the app.
Highlight the address –
Once the booking is complete, the customer must type in the address, and confirm the order. For this, the person must click on the “Submit” button.
Home delivery details –
The app will produce a booking receipt, and highlight the estimated date and time of home delivery of liquor.
FAQ about the scheme
Ans: Yes. The Tamil Nadu government has mentioned that each person will be able to book two bottles of liquor, each containing 750 ml of liquor.
Ans: Yes. The submission of the Aadhar Card will enable the respective department to verify the age and residential details of the customer.
Ans: The customer can pay for the purchased liquor with cash, during the delivery. Another payment mode is via online gateways like Paytm, Google Pay, PhonePe, and BHIM apps.
Ans: The state government mentioned that people, living in the green and orange zones will receive the home delivery of liquor. Such deliveries will not be done in the red zones. The containment zones, irrespective of their location, will not receive the home delivery of liquor facility.
The entire nation is trying to contain the spread of the Coronavirus pandemic. The Tamil Nadu government has launched several welfare schemes for the poor, to sustain them during the lockdown. The government had reopened the liquor stores to bring in substantial revenue in the state coffers. However, lack of order, among the customers, forced the Tamil Nadu authority to close the liquor stores. The launch of the new portal and app will enable the state government to earn huge revenue, and maintain order easily.